HEMYCA X JAMES
BETTER THAN THAT TOUR
James epitomise so much of British culture so when BMG approached us to style the band to promote their upcoming tour, the process felt natural.
Myself and Myra have always championed tailoring within our industry, it felt great to share this passion across mediums and blur some lines in the process.
We approached the shoot with huge enthusiasm, for HEMYCA this was an opportunity to fuse together two worlds of creativity, expression and influence.
We communicate through fashion now, more than ever and tailoring has such authority in this regard.
Top hat! An item that channels majesty and heritage. James are influential because they're experimental, infectious and a lot of fun. For this reason we
steered toward the indie-rockstar aesthetic, fitted jeans with room to breathe, boots fit for all weather stomping and a diverse range of jackets as a
reflection of the band themselves.
"After the intimacy of the Manchester Albert Hall gig we decided to try a small tour of smallish venues. We'll see you in the mega domes later in the year!" - Tim Booth